Unique Movement
Marketing Ops · by WithNova | Digital
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Unique Movement Marketing Ops
The always-on studio assistant behind Unique Movement — so no one who reaches out to Charni ever slips away, and every member keeps moving.
Prepared for Charni · The next layer of our work together · WithNova | Digital

Claim Your Free Tryout Session

Personalised Pilates & movement coaching with Charni — online or in person

It's 9pm. Sarah finds Unique Movement on Instagram and claims her free tryout. Today this enquiry waits in an inbox until morning. With the engine, everything that follows is automatic.

You're in, Sarah 🌿

Your free tryout with Charni is being set up. Check your phone — your welcome message is already on its way.

The warm welcome starts before Charni even sees the enquiry. No lead ever wonders if their message went through.
21:04 📶 5G 100%
💬 Messages
now
Unique Movement
Hi Sarah, so glad you found us 🙂 Your free tryout is confirmed. Here's a 2-min hello from Charni and what to expect: uniquemovement.com/welcome
💬 Messages
now
Unique Movement
No equipment needed for your first session — just a mat and a little floor space. Pick a time that suits you here: uniquemovement.com/book
Within 30 seconds — even at 9pm — Sarah has a personal welcome. The moment of motivation is never wasted.
A branded Unique Movement email lands too — in Charni's warm voice, personalised with Sarah's name and next step. Written once, sent perfectly every time.
Every answer lands in Sarah's profile before the first session. Charni walks in already knowing her body's story — exactly how she works today, minus the admin.
Member Journey · Acquisition → Activation → Retention
This month · 22 people in motion
New Enquiry 3
Sarah Naidoo
Instagram · Online
★ Just claimed tryout
Megan V.
Facebook · Fourways
Pieter R.
Referral · In-person
Tryout Booked 4
Priya S.
Tue 8:30 · Chair
Reminder sequence live
Linda M.
Thu 7:30 · Mat
James K.
Mon 6:30 · Mat
Trial Week 5
Anke B.
2 sessions done
Momentum: strong 🌱
Thandi N.
1 session done
Carla D.
Deciding · nudge Day 6
Active Members 47
Retha O.
Member · 14 months
32-session streak
The Pillay household
Zoom membership
Win-Back 6
Nadia F.
Lapsed 6 weeks
"We miss you" sent
Kobus T.
Paused · injury
Sarah just landed in the journey. Every person visible from first hello to loyal member — including the lapsed ones most studios quietly forget.
🛡️ The No-Show Shield: Tryout Booked → Session Attended
⚡
Trigger
Free tryout booked — Tuesday 7:30am
↓
💬
Instantly
Warm confirmation + Charni's welcome video
↓
🔔
24 hours before
Reminder — "what to have ready" (mat, water, floor space)
↓
🔗
1 hour before
Session link resent — one tap to join
↓
🌿
Attended → post-session care
"How's the body feeling?" + Charni's stretch picks
↓
🔄
Missed it? Same day
"Life happens 🙂" — this week's open slots, one-tap rebook
The two silent killers of a membership business — cold enquiries and no-shows — handled automatically, in Charni's voice, while she teaches.
The Momentum Keeper · Sarah's Trial Week
Day 1 → 6
Day 1
Morning Sarah! How's the body feeling after yesterday's session with Charni?
Sarah
A bit tender but good tender 😄
Day 1
That's exactly right for a first session. Charni picked two gentle stretches for your lower back — sending them now 🌿
Day 3
Two live classes this week still fit your schedule — Thursday 7:30am Mat or Friday 7:20am Chair. Want me to hold Thursday for you?
Sarah
Yes please!
Day 6
Three sessions this week, Sarah 🌱 Members keep exactly this rhythm — all 9 weekly live classes plus 8-day recording access, R750/month for your whole household. Shall I set you up?
Personalised from Sarah's intake · always in Charni's voice · Charni approves every sequence once
Trigger → action → reward → investment. The trial week never loses heat — the exact window where most memberships are won or quietly lost.

Book Your Free Tryout

Straight into Charni's real weekly timetable

Mon
Tue
Wed
Thu
Fri
Sat
Sun
6
7
8
9
10
11
12
Available sessions · Tuesday
7:30 Mat
8:30 Chair
Wed 5:30 Chair
Wed 6:30 Mat
Thu 7:30 Mat
Fri 7:20 Chair
Sarah self-books the moment motivation strikes. Zero back-and-forth — and Charni's timetable stays the single source of truth.
Conversations ● Live
SN
Sarah Naidoo
WSee you Thursday 🙂
MV
Megan V.
IGDo you do chair classes?
PS
Priya S.
ERe: pre-recorded sessions
LM
Linda M.
SThanks for the recording link
📷 INSTAGRAM DM · Tue 20:41
Hi! Saw your reel — I've never done Pilates and I'm honestly a bit nervous. Do I need equipment?
Hi Megan 🙂 Nerves are completely normal — most of Charni's members started exactly there. No equipment needed, just a mat. Want to try a free session?
📱 WHATSAPP · Wed 07:15
Yes! Moving here from Instagram — is Thursday morning open?
It is — Thursday 7:30am Mat is yours. Confirmation and session link sent 🌿
Instagram, TikTok, Facebook, WhatsApp, email — one inbox, full history. Charni answers between classes; nothing gets buried, no context is ever lost.

Unique Movement · Reputation Pulse

★★★★★
4.9 / 5.0
illustrative · across Google, Facebook & Instagram reviews
Google
4.9
Facebook
4.9
Instagram
★
★★★★★
"I was nervous to start Pilates after my back trouble — Charni made me feel safe from the very first session. Three months in and I move like a different person."
— illustrative member review · requested automatically after session 10
Review invitations go out automatically at feel-good milestones — session 10, month 3. Social proof compounds while Charni just keeps teaching.

Welcome back, Sarah 🌱

Member · Week 3 · 7-session streak

🎥
This Week's Recordings
4 sessions · 8-day access
🧘
Your Focus: Lower Back Series
Charni's picks for you · 3 of 5 done
📅
Next Live: Thu 7:30am Mat
Your usual spot is held ✓
Streaks, recordings, a personal focus series — the habit loop that keeps members. The more Sarah puts in, the more leaving costs her.
Unique Movement · Studio Dashboard · illustrative scenario
Active Members
0
↑ steady month on month
Trial → Member Rate
0
↑ from ~1 in 3 before
Tryout No-Show Rate
0
↓ from ~1 in 4 before
Avg Member Tenure
11mo
↑ recurring, not once-off
Free tryout enquiries · last 6 weeks
Where enquiries come from
52%
Instagram
● IG 52%
● WhatsApp 31%
● FB 17%
Charni sees enquiries, conversion, no-shows and retention at a glance — the numbers a membership business actually lives or dies on.

What this is worth to a membership business

Illustrative scenario · every number recalibrated with real studio data

Recovered enquiries
+3 tryouts / month
Enquiries answered in seconds — not the next morning — stop leads going cold in the exact moment they were motivated.
No-shows prevented
~1 in 4 → 1 in 16
The reminder + same-day rebook loop means booked tryouts actually happen — and a tryout that happens can convert.
Trial momentum kept
2× trial → member
The Momentum Keeper works the six days where memberships are won or quietly lost — no trial week goes silent.
Members won back
+2 / quarter
Lapsed members get a warm "we miss you" at week 6 — reactivation revenue almost every studio leaves on the table.
≈ R146,000 illustrative first-year effect
~2–3 net new members per month, compounding at R750/month household membership — recurring revenue, not once-off sales. Recalibrated together before anything is claimed.
Membership revenue compounds — every member kept is worth twelve sales. That's why the engine focuses on follow-up, no-shows and retention, not more ads.
The studio assistant that works while Charni teaches — every enquiry welcomed, every body remembered, every member kept moving.
Unique Movement Marketing Ops · designed & operated by WithNova | Digital
The next layer of what we're already building together